Comments on: We are not in a bubble…yet http://www.duncanriley.com/2006/09/29/we-are-not-in-a-bubbleyet/ blogging is not a spectator sport Thu, 18 Mar 2010 07:06:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: John Evans (Syntagma) http://www.duncanriley.com/2006/09/29/we-are-not-in-a-bubbleyet/comment-page-1/#comment-32549 John Evans (Syntagma) Fri, 29 Sep 2006 11:29:43 +0000 http://duncanriley.com/2006/09/29/we-are-not-in-a-bubbleyet/#comment-32549 Duncan, Jason's point (as I see it) is as much about the amount ($25M total) than about the funding itself. What are they going to spend that sum on? Human nature prefers Wants rather than Needs. That spells trouble for any business. I'm very sceptical about podcasting as a business model, except on the small scale of blogging (in general). Now if they were moving out into the mainstream, they might stand a chance, but they would need more than $25M to survive the costs. Duncan, Jason’s point (as I see it) is as much about the amount ($25M total) than about the funding itself. What are they going to spend that sum on? Human nature prefers Wants rather than Needs. That spells trouble for any business.

I’m very sceptical about podcasting as a business model, except on the small scale of blogging (in general). Now if they were moving out into the mainstream, they might stand a chance, but they would need more than $25M to survive the costs.

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