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	<title>Comments on: I&#8217;ll scratch your back: why Pay Per Post isn&#8217;t that evil</title>
	<atom:link href="http://www.duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/</link>
	<description>blogging is not a spectator sport</description>
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		<title>By: pay_per_click_brisbane</title>
		<link>http://www.duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/comment-page-1/#comment-338405</link>
		<dc:creator>pay_per_click_brisbane</dc:creator>
		<pubDate>Sun, 14 Jun 2009 12:37:45 +0000</pubDate>
		<guid isPermaLink="false">http://duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/#comment-338405</guid>
		<description>pay per host certainly isn&#039;t evil, it happens every day in every other media. Do you think Nike would be who Nike is without Michael Jordan.... and I&#039;m sure he made more than a pretty penny out of that deal. There&#039;s nothing wrong with lending your credibility to something for a fee as long as it doesn&#039;t go against your values... that is, long term you&#039;re going to hurt your credibilty if you are endorsing crap.</description>
		<content:encoded><![CDATA[<p>pay per host certainly isn&#39;t evil, it happens every day in every other media. Do you think Nike would be who Nike is without Michael Jordan&#8230;. and I&#39;m sure he made more than a pretty penny out of that deal. There&#39;s nothing wrong with lending your credibility to something for a fee as long as it doesn&#39;t go against your values&#8230; that is, long term you&#39;re going to hurt your credibilty if you are endorsing crap.</p>
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		<title>By: pay_per_click_brisbane</title>
		<link>http://www.duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/comment-page-1/#comment-337864</link>
		<dc:creator>pay_per_click_brisbane</dc:creator>
		<pubDate>Sun, 14 Jun 2009 07:37:45 +0000</pubDate>
		<guid isPermaLink="false">http://duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/#comment-337864</guid>
		<description>pay per host certainly isn&#039;t evil, it happens every day in every other media. Do you think Nike would be who Nike is without Michael Jordan.... and I&#039;m sure he made more than a pretty penny out of that deal. There&#039;s nothing wrong with lending your credibility to something for a fee as long as it doesn&#039;t go against your values... that is, long term you&#039;re going to hurt your credibilty if you are endorsing crap.</description>
		<content:encoded><![CDATA[<p>pay per host certainly isn&#39;t evil, it happens every day in every other media. Do you think Nike would be who Nike is without Michael Jordan&#8230;. and I&#39;m sure he made more than a pretty penny out of that deal. There&#39;s nothing wrong with lending your credibility to something for a fee as long as it doesn&#39;t go against your values&#8230; that is, long term you&#39;re going to hurt your credibilty if you are endorsing crap.</p>
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		<title>By: pay_per_click</title>
		<link>http://www.duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/comment-page-1/#comment-326130</link>
		<dc:creator>pay_per_click</dc:creator>
		<pubDate>Sun, 14 Jun 2009 05:37:45 +0000</pubDate>
		<guid isPermaLink="false">http://duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/#comment-326130</guid>
		<description>pay per host certainly isn&#039;t evil, it happens every day in every other media. Do you think Nike would be who Nike is without Michael Jordan.... and I&#039;m sure he made more than a pretty penny out of that deal. There&#039;s nothing wrong with lending your credibility to something for a fee as long as it doesn&#039;t go against your values... that is, long term you&#039;re going to hurt your credibilty if you are endorsing crap.</description>
		<content:encoded><![CDATA[<p>pay per host certainly isn&#39;t evil, it happens every day in every other media. Do you think Nike would be who Nike is without Michael Jordan&#8230;. and I&#39;m sure he made more than a pretty penny out of that deal. There&#39;s nothing wrong with lending your credibility to something for a fee as long as it doesn&#39;t go against your values&#8230; that is, long term you&#39;re going to hurt your credibilty if you are endorsing crap.</p>
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		<title>By: Life After Marriage &#187; Blog Archive &#187; links for 2007-12-23</title>
		<link>http://www.duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/comment-page-1/#comment-208766</link>
		<dc:creator>Life After Marriage &#187; Blog Archive &#187; links for 2007-12-23</dc:creator>
		<pubDate>Sun, 23 Dec 2007 02:21:32 +0000</pubDate>
		<guid isPermaLink="false">http://duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/#comment-208766</guid>
		<description>[...] I?¢‚Ç¨‚Ñ¢ll scratch your back: why Pay Per Post isn?¢‚Ç¨‚Ñ¢t that evil (tags: payperpost) [...]</description>
		<content:encoded><![CDATA[<p>[...] I?¢‚Ç¨‚Ñ¢ll scratch your back: why Pay Per Post isn?¢‚Ç¨‚Ñ¢t that evil (tags: payperpost) [...]</p>
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		<title>By: xlprfiqyjo</title>
		<link>http://www.duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/comment-page-1/#comment-154712</link>
		<dc:creator>xlprfiqyjo</dc:creator>
		<pubDate>Mon, 02 Jul 2007 09:44:44 +0000</pubDate>
		<guid isPermaLink="false">http://duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/#comment-154712</guid>
		<description>Hello! Good Site! Thanks you! qrextqjwxyhh</description>
		<content:encoded><![CDATA[<p>Hello! Good Site! Thanks you! qrextqjwxyhh</p>
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		<title>By: asddq</title>
		<link>http://www.duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/comment-page-1/#comment-107424</link>
		<dc:creator>asddq</dc:creator>
		<pubDate>Thu, 08 Feb 2007 16:53:38 +0000</pubDate>
		<guid isPermaLink="false">http://duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/#comment-107424</guid>
		<description>Cool</description>
		<content:encoded><![CDATA[<p>Cool</p>
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		<title>By: Scoble has balls</title>
		<link>http://www.duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/comment-page-1/#comment-104170</link>
		<dc:creator>Scoble has balls</dc:creator>
		<pubDate>Sat, 03 Feb 2007 04:59:26 +0000</pubDate>
		<guid isPermaLink="false">http://duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/#comment-104170</guid>
		<description>[...] Disclaimer: I have an account with PayPerPost which I&#8217;ve never used, signed up when the service first started so I could take a look. I&#8217;m not against PayPerPost as a model, it&#8217;s not my cup of tea but I&#8217;m not everyone. My previous thoughts on PayPerPost can be found here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Disclaimer: I have an account with PayPerPost which I&#8217;ve never used, signed up when the service first started so I could take a look. I&#8217;m not against PayPerPost as a model, it&#8217;s not my cup of tea but I&#8217;m not everyone. My previous thoughts on PayPerPost can be found here. [...]</p>
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		<title>By: duncan</title>
		<link>http://www.duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/comment-page-1/#comment-35593</link>
		<dc:creator>duncan</dc:creator>
		<pubDate>Wed, 11 Oct 2006 23:18:20 +0000</pubDate>
		<guid isPermaLink="false">http://duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/#comment-35593</guid>
		<description>Hashim
as I wrote my biggest issue with PPP is the fact they don&#039;t force disclosure on their bloggers, I do believe that they should so it is more open and honest, but generally speaking it&#039;s another way for the little guy to make money from blogging, so it can&#039;t be that bad</description>
		<content:encoded><![CDATA[<p>Hashim<br />
as I wrote my biggest issue with PPP is the fact they don&#8217;t force disclosure on their bloggers, I do believe that they should so it is more open and honest, but generally speaking it&#8217;s another way for the little guy to make money from blogging, so it can&#8217;t be that bad</p>
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		<title>By: Hashim</title>
		<link>http://www.duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/comment-page-1/#comment-35589</link>
		<dc:creator>Hashim</dc:creator>
		<pubDate>Wed, 11 Oct 2006 22:27:06 +0000</pubDate>
		<guid isPermaLink="false">http://duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/#comment-35589</guid>
		<description>I wholeheartedly disagree. 

PayPerPost works by fooling readers into thinking the blogger is really interested in the product.

If the reader isn&#039;t fooled, it doesn&#039;t work that well. 

And that&#039;s my problem with it. The basis of the marketing is deception. That&#039;s a step backwards for blogs.</description>
		<content:encoded><![CDATA[<p>I wholeheartedly disagree. </p>
<p>PayPerPost works by fooling readers into thinking the blogger is really interested in the product.</p>
<p>If the reader isn&#8217;t fooled, it doesn&#8217;t work that well. </p>
<p>And that&#8217;s my problem with it. The basis of the marketing is deception. That&#8217;s a step backwards for blogs.</p>
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		<title>By: duncan</title>
		<link>http://www.duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/comment-page-1/#comment-34625</link>
		<dc:creator>duncan</dc:creator>
		<pubDate>Mon, 09 Oct 2006 15:53:32 +0000</pubDate>
		<guid isPermaLink="false">http://duncanriley.com/2006/10/09/ill-scratch-your-back-why-pay-per-post-isnt-that-evil/#comment-34625</guid>
		<description>Thanks Ted.
I don&#039;t BS in what I write, and I do fully believe in what I wrote, and as I wrote, my biggest issue with what you guys are doing is the non disclosure side, you should really encourage your bloggers to disclose their posts, note though that I get you in terms of forcing this, I don&#039;t think you should, but I do think you should reward those that do. 

Having said all of that, I can remember when Jason Calacanis started Weblogs Inc. People pretty much wrote the same things about him as they are witting about PPP now. I&#039;m not totally fond of your business model, but I wasn&#039;t of Calacanis&#039; either when he first launched it. History shows that Calacanis was on a winner. I think that in a year or two PPP might hold the same position, even if it&#039;s not my own personal cup of tea.</description>
		<content:encoded><![CDATA[<p>Thanks Ted.<br />
I don&#8217;t BS in what I write, and I do fully believe in what I wrote, and as I wrote, my biggest issue with what you guys are doing is the non disclosure side, you should really encourage your bloggers to disclose their posts, note though that I get you in terms of forcing this, I don&#8217;t think you should, but I do think you should reward those that do. </p>
<p>Having said all of that, I can remember when Jason Calacanis started Weblogs Inc. People pretty much wrote the same things about him as they are witting about PPP now. I&#8217;m not totally fond of your business model, but I wasn&#8217;t of Calacanis&#8217; either when he first launched it. History shows that Calacanis was on a winner. I think that in a year or two PPP might hold the same position, even if it&#8217;s not my own personal cup of tea.</p>
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