http://www.duncanriley.com/2006/12/21/maybe-sixapart-knows-something-everyone-else-doesnt/ blogging is not a spectator sport Fri, 19 Mar 2010 06:57:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.duncanriley.com/2006/12/21/maybe-sixapart-knows-something-everyone-else-doesnt/comment-page-1/#comment-79339 duncanriley.com » Predictions for 2007 Sun, 31 Dec 2006 12:07:24 +0000 http://www.duncanriley.com/2006/12/21/maybe-sixapart-knows-something-everyone-else-doesnt/#comment-79339 [...] Students of marketing will immediately recognise that there are very different dynamics in a rapidly expanding marketplace, and one that is mature. The blogosphere in 2007, in Europe and the English Speaking Nations has hit that point. We have anecdotal evidence already. SixApart is pitching Vox at users who may have grown tired of blogging, both lapsed and existing bloggers on other services. AOL is said to be launching Blogsmith in an already saturated market. I of course use the phrase blogosphere collectively, but naturally amongst some of it’s more niche areas, video blogging, and perhaps podcasting to some extent, I still see growth to be had, but at several hundred million blogs there is little room now to further grow the blogging marketplace. I’d prefer not to use the word cut throat, because it’s a term more indicative of a pre Web 2.0 era, but expect to see more strident competition amongst blog providers, and blog networks as well. [...] [...] Students of marketing will immediately recognise that there are very different dynamics in a rapidly expanding marketplace, and one that is mature. The blogosphere in 2007, in Europe and the English Speaking Nations has hit that point. We have anecdotal evidence already. SixApart is pitching Vox at users who may have grown tired of blogging, both lapsed and existing bloggers on other services. AOL is said to be launching Blogsmith in an already saturated market. I of course use the phrase blogosphere collectively, but naturally amongst some of it’s more niche areas, video blogging, and perhaps podcasting to some extent, I still see growth to be had, but at several hundred million blogs there is little room now to further grow the blogging marketplace. I’d prefer not to use the word cut throat, because it’s a term more indicative of a pre Web 2.0 era, but expect to see more strident competition amongst blog providers, and blog networks as well. [...]

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