Or “blogger’s son has broken computer”? Wow, that’ll get some breakfast-table discussion going. Much more than wars in faraway countries, I’ll betcha.

The reason the MSM doesn’t cover stuff like this, unless there’s more than anecdotal evidence (which needs to be more than a few people having hassles) is that it has no resonance for the man or woman in the street. They don’t have a MacBook. They have a Windows machine. They really don’t care. When lots of iPods’ hard drives die, ah, then it becomes something perhaps worth writing about. (The Guardian – http://www.guardian.co.uk – where I work did something on precisely this in its money section – add /money to that url.) When the much-vaunted iPod nano proved to be a scratch magnet, the news impulse was enough to make it a story. Had it been a couple of months later, you’d probably not have seen the same interest.

Dave Winer not receiving an email from Apple is not, believe me, going to excite any editor. First, who’s he to the average newspaper/website reader? Second, why does he merit special treatment above anyone else with a blog, or indeed a pulse? Those points need to be explained, and made interesting, in the very first sentence of the story. Else you’re spikefood, and a story about a lost puppy gets used instead.

But bloggers’ hard drives – save me. You’ve never seen disdain until you’ve tried to sell a completely lame story like that to a hard-bitten, world-weary newsdesk editor.

I love the new look. It’s clean, uncluttered and inviting. By the way, I wish I had thought of the line “blogging is not a spectator sport.” It’s a great tag line.