Forbes has the scoop: Yahoo! has purchased MyBlogLog, the firm best known for nifty sidebar visitor includes for blogs, for a sum reported to be “a little over $10 million (US)”. To quote the Forbes article:

Bradley Horowitz, vice president of product strategy at Yahoo, said Mybloglog will likely remain branded as a separate entity, but Yahoo users will be able to register on it with their Yahoo password. The reader communities will soon be able to access Yahoo services, like the Flickr photo site or the Yahoo Answers information service, to their groups.

“This closes the loop between readers and publishers,” he said. “Every publisher wants to know his readers, and the readers want to find out about each other. It’s the power of implicit networking.”

I guess it’s a case of nothing really out of the ordinary here. Everyone knew MyBlogLog would be acquired, and who tends to acquire blog related Web 2.0 startups…Yahoo! does. It’s early days yet on the news coming out, so we’re yet to see people yelling “bubble” from the roof tops, but expect lots of people doing just that in the coming days. Personally, at the money it’s a good buy for Yahoo!, we aren’t talking massive amounts in acquisition costs, Yahoo! does have a pretty good track record in managing these sorts of buys post purchase, and it fit’s in well with Yahoo’s other Web 2.0 properties, Flickr and De.licio.us in particular.

Tags: MyBlogLog, Yahoo!