Message to Nick Hodge: Microsoft needs boofheads in its latest campaign.
A guy with a black t-shirt and mullet walks into a computer store, and talks about how the HP has a V8 engine and bigger exhausts, and unlike the pretty looking Apple machine, is a real mans computer that offers better value.
You could say the HP is a V8 Commodore vs say a VW Jetta or similar mid size model.
To be fair though, as much as I dislike the individual parts of the campaign, the overall strategy is borderline brilliant.